Since the foundation of Mikimoto as a jeweler, we have sought to establish and refine a unique style which incorporates the finest of both Japanese and Western design and technique. Mikimoto's pioneering craftsmen defined an aesthetic sense that has been closely adhered to throughout the company's history. More than a century has passed since Mikimoto's first jewelry store opened, in 1899. Each piece of jewelry Mikimoto has offered the world since has embodied a unique conception of beauty that has come to be recognized as Mikimoto style. Carefully nurtured from the turn of the twentieth century to the present day, that style has imparted to Mikimoto jewelry a delicate nuance of sophistication. Mikimoto has always sought pure, original beauty along with the ideal balance of technical skill and design sense. Fusing European and Japanese aesthetics, Mikimoto has continued a journey of discovery and rediscovery, constantly reappraising its conception of beauty. Here we present the history of the Mikimoto style and a selection of modern Mikimoto jewelry which capture the essence of Mikimoto's tradition of originality. Looking back on the path traveled by Mikimoto's art and artistry, one senses the gradual evolution of technique and sensibility, as each new design helps define a new era.